R&D Activities
Selected External Projects that show CENTS' capabilities in conducting R&D/Industrial Research and Consultancy projects




  • •A Study on Corporate Involvement In Creating Employees' Awareness and Readiness Towards Retirement Planning (PPA: RM 19,000.00)
  • •Comprehend the Business Activities of Singaporean SMEs In Iskandar Malaysia and to Uncover Their Perception on The Future Growth In Developing a Long-term Strategy On The Future Of Manufacturing And Services Industries in the Region (RM : 20,000.00)
  • •Developing A Model For Rapid Internationalization of Young SMEs Exporters (RM : 59,784.00)
  • •Efficient and Sustainable Management of Non-revenue Water Through Near Real-time Monitoring Utilising Fiber Laser Based Acoustic Sensors And Conventional Instrumentation System Coupled With Data Analytics Processes (RM : 518,000.00)
  • •Digitalization adoption among companies in MTDC’s Ecosystem (MTDC: RM63,620)
  • •Market Assessment and Business Analysis: Hardware Retailers In Klang Valley, Malaysia (Newell Rubbermaid: RM 20,000.00)
  • •Medical Tourists’ Perceived Risks and Their Intention to Revisit Malaysia (RM : 41,500.00)
  • •The Impact of ASEAN Economic Community (AEC) On The Malaysia Economy (RM : 50,000.00)
  • •The Impact of Digital Free Trade Zone (DFTZ) In Facilitating Small Medium Enterprises (SMEs) To Go Global: Challenges and Opportunities  (RM : 14,700.00)
  • •Assessing Customer Behavior at Johor Bahru City Square Shopping Mall (RM 60,000)
  • •Survey on Residents' Perception of a Shopping Mall (IKEA&IPC) at South Klang Valley (RM 65,000)
  • •A Study of Shopping Behavior Patterns and Footfall in Trade Centre Kish Island (RM 10,000)
  • •A Study on the Productivity Impact of the Electrical and Electronic Industry in Malaysia (RM 197, 326.42)
  • •A Study of Consumer Behavior and Shopping Patterns at SEMUA House (RM 75,000)
  • •Market Assessment and Business Analysis: Hardware Retailers In Klang Valley, Malaysia (Newell Rubbermaid: RM 20,000.00)
  • •Consumer Survey for Johor Bahru City Square Shopping Mall (RM 50,000)
NGO Awareness
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Dr. Thilai
Dr. Lim Chee Seong


Leading Action Research on Entrepreneurial Sustainability

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